Nowadays the competition of business world is increasing incredibly. Customers are attracted to online review sites to buy their necessary products and services. To provide objective feedback about products or services they have personal experience, online review sites supply the customers that kind of opportunity to understand the features and situation and to make the right decisions of purchasing. online review websites are the most useful source which help to get valuable information of products. This is an easy point of supply of information where customers can easily access.
Even nowadays shops use their own online website where general customers can visit via mobile phone which is more convenient than asking who have the personal experience of purchasing that products or services. There is a survey where can be seen, 90% of existing customers daily check and observe online reviews before visiting that shop to buy their products. And most of them have given their trust to that kind of best online review website.
Normally in a online review site customers are generally looking for the information of their products such as number of totall review, positive review, negative review, overall rating, total rating, quality of the product or service, guarantee-warranty, running products and so on. Customers are given peach of mind and mental satisfaction through this higher rating and positive review of the products and then they gonna to purchase their products without any tension. Almost 70% of general customers trust that online site which has four star out of five rating or much positive reviews. Both among male & female customers make the preparation of purchase decisions through the online review.
So the importance of online review can not be ignored. Sell of products depends on it very much. There are also some advantages and disadvantages of online review. The system of leaving a review from exist customers should be ensured. This help to increase the daily visit of potential customers of a shop. This existing customers should be encouraged to leave a feedback.
The authority should maintain the false review as well. This is one of the most crucial side of online review. Sometimes brokers have given their false review about a product which can confuse the potential customers. So sometimes they are gonna wrong way to pick the right choice of the product. So this type of bad commercial pursuits should be removed by the authority so that harassment is not faced with general customers.